In the business world, you need to market yourself to new and old customers. It’s a tricky game, but there are right and wrong ways to do it. However, which is which isn’t always the clearest. But some brands are figuring out marketing on social media, and to a great effect. Across Twitter, Facebook, YouTube, TikTok, and Instagram, some of the best brands are using social media to expand their brand awareness.
Even though almost everyone knows about Chipotle, it doesn’t mean they can’t continue advertising and marketing on social media. Chipotle is one of the brands that has found a way to succeed on TikTok. Through different dances and hashtags, Chipotle has become one of the more recognizable brands on social media, and they’re not stopping any time soon. The Chipotle brand also takes full advantage of social media to enhance mobile marketing consumer experiences. Chipotle participates in and sponsors many smaller events, throws contests, holds giveaways, and shines a spotlight on consumers who love the brand.
PlayStation has existed for many years and is one of the most popular and followed brands on social media. It’s a phenom of the gaming world, a space usually fraught with disagreements, bickering, and outright hate. Instead of joining this mess, PlayStation uses its platform to highlight industry news, gaming footage, and smaller events and creators. PlayStation is a brand that has maintained a consistent marketing and social media strategy, something difficult to find in this day and age.
While some brands focus on more simplistic branding, Red Bull has gone in the opposite direction and focused on the extreme. People know them for their energy drinks and for sponsoring extreme sports and athletes, so the marketing matches the brand identity. Red Bull has their traditional social media marketing, but they also like to highlight different kinds of content, ranging from:
- Short documentaries
- Player highlights
Red Bull also knows it needs to go big to increase its social capital. That’s why they have big events, like the Space Jump from Felix Baumgartner in 2012, and likely even bigger plans for the future.
While many brands are joining in on trends and doing giveaways, other brands go on a path that’s more consistent with their brand’s message. National Geographic is one of those brands, as it uses its social media to share amazing photographs and videos of the world. This marketing strategy is unique compared to other brands, and they’ve cemented themselves as the leader of this strategy.
Other brands have followed, focusing on aesthetics and the theme of their work instead of engaging with customers, all to varying degrees of effectiveness. While National Geographic is the leader of simple visual storytelling, a newer brand may come forward and soon take its throne.
In the world of social media, some brands stand out. Hopefully, this list shines a light on these brands and their effective marketing strategies. Some brands are better than others, and the brands of tomorrow are likely already using this social media today, but they’re still waiting for you to discover them.