In every industry and sector these days, there are hundreds if not thousands of companies for customers and clients to choose from. That leaves a few winners and a lot of losers on the market. Some businesses that are technically operational see less than five clients per month and eventually are forced to shut down. If you want to avoid this fate for your company, then you need to ensure that you are doing more than just selling a great product or service. You need to show some personality and give people a reason to gravitate towards your company. So, let’s explore some of the best options on how to show what your business truly is and why customers should care.
Give To Charity
First, you should think about giving to charity with your business. By giving to charity you are demonstrating that you don’t just care about crunching numbers. You want to do some good with the power of your company. You just need to decide which charity to support. For instance, you could choose an Islamic charity. Or, you might want to think about donating to an environmental charity. Some businesses donate just 1% of their profits each year. While this might seem small, it can be enough to have an impact.
Open A Window Into Your Team Workings
You could also think about opening a window to show the people behind your business. Remember, people these days don’t want to buy from a faceless corporation. They want to feel as though they have a more personal connection to the companies they’re buying from. Giving them a glimpse of your team and how they operate is a great way to ensure that’s the case. For instance, you could think about setting up a live feed for your business. With a live feed, you can show what your team is working on for a day to day basis.
Work In The Local Community
You could also think about completing work in the local community. This is a great way to earn the trust and respect of local customers. That’s great and it can help keep your business afloat in a rocky economic climate.
There are lots of ways that you can ensure your business feels like a fundamental part of the local community. For instance, you might want to think about getting involved in different causes. You could help out with your employees at a homeless center. Or, you might just want to make sure that your business has a role to play at local celebrations and festivals. This is also a great way to ensure that you are working to expand the reach of a brick and mortar company.
If you are a business that sees repeat customers then you might like to think about offering a rewards system. This is something a lot of shops offer and more often than not involves stamps of some sort. If your customer spends a certain amount on your products or services then they receive a stamp on their card. This card then fills up and after a certain number of visits they can claim money off in-store.
You could also create VIP events, these will give your most loyal customers access to sales and new products before anyone else. Customers like businesses that respect them and value their loyalty.
Deliver Additional Value
Customers will more often than not shop at companies that offer great value for money. In this day and age with the price of everything going up, it is only fair they are watching their pennies. This doesn’t always bode well for your business. However, if you offer value for money and regular sales with money off then you will see your customers and clients stick around.
Use Social Media
Finally, you should make sure that you are using social media to boost your business image and show who you are. Social media allows you to inject some personality into your company and this is always going to be a smart choice.
One point to consider here is whether you need the help of a social media manager. This can be a useful hire if you are juggling multiple social media accounts and need to keep them updated with fresh content on a regular basis.
We hope this helps you understand some of the ways that you can show that your business is about more than just crunching numbers. In doing so, you can build brand loyalty and expand the reach of your company.