The Hip Hop Brewseum recently partnered with Interboro Spirits & Ales to create a special limitededition IPA collaboration brew with Bronx legend and Hip-Hop triple threat, Diamond D (of
D.I.T.C.) to celebrate the 30th anniversary of his debut album Stunts, Blunts and Hip Hop. This juicy
and refreshing IPA is a triple-threat brew, hopped with Vic Secret, Amarillo Cryo, Sabro, plus fresh
orange zest. The new tasty beer will be hard to keep secret, bursting with flavor and aromas of ripe
mango, fresh squeezed OJ, all with the dank glory of an IPA.
For this Iconican™ release, the Hip Hop Brewseum tagged the infamous, lavish and bespoke concept
artist, Dan Lish for the Diamond D illustration in conjunction with TAoN, a multimedia publication
that explores the work of groundbreaking artists and innovators in urban culture.
Best Kept Secret is available now exclusively at the Interboro Tasting Room located at 942 Grand
Street, Brooklyn, NY as well as participating Whole Foods Markets throughout the New York City
five boroughs
The Hip Hop Brewseum (HHB) is a unique beverage marketing platform that is designed to celebrate
classic hip hop music, culture and art utilizing exclusive media campaigns that intersect and promote
live interactive experiences, all infused with custom craft beers that speak directly to the
consumption of hip hop artists, fans and beer enthusiasts. Visionary co-founders Al Shaw Ki and Rich
Nice launched the HHB with the goal of expanding Hip Hop culture’s relevance, education and
outreach to untapped markets worldwide through beverage consumption. By activating experiential
formulas consisting of virtual online content, merchandise and consumer accessibility paired with
exciting live tastemaker events, it creates the perfect complement for hip hop artists, fans and
consumers who stay thirsty for more.
In discussing their inspiration for this venture, Al and Rich Nice divulge what is next.
Polite on Society: What was the motivation for the Hip Hop Brewseum?
Al/Rich Nice:
Our motivation was to supply the Hip Hop community with a product that was unique and innovative. Our goal was to expand beyond the norm as we are not your typical beer. Our brand includes all things brewed, from coffee, CBD-infused drinks to teas, etc.
It was important to do this while honoring the Hip Hop culture and the individuals that helped frame it.
POS: Are there any events coming up this Fall that the HipHop Brewseum is planning to sponsor or participate in?
A/RN:
We are working on something for Art Basel 2022 in Miami. We are also looking forward to introducing our brews and drinks via various tasting in and around the NY area. We are excited for people to experience our drinks while learning about the culture of Hip Hop.
POS: Can you tell us about EgoStrip Book 1?
A/RN:
EgoStrip Book 1 is a series Hip Hop illustrations created by visionary artist Dan Lish in 2014 while on the train from Brighton to London.
POS: What is the distribution plan for Best Kept Secret?
A/RN: 1st phase was NYC the home of Diamond D, 2nd phase is the South which is his 2nd home.