The Importance of Real-Time Feedback on Media Strategies

By Brittany Cotton

In this modern age, a business’s coverage in the media has a significant impact on its bottom line. When you constantly release new information about your updated services or products, you can keep your company on the minds of many. However, it can be challenging to understand the public’s perception of your business without real-time feedback from your media strategies.


The Top Benefits of Real-Time Feedback


When you use a media monitoring interface, you can gain real-time access to various types of media that your business is being highlighted on. This includes television, print, and social media sites like Instagram, Twitter, and Facebook. You’ll easily get to see the information that is posted about your business and get instant insight into the public’s sentiment regarding the information. For example, it could be positive, negative, mixed, or even neutral. When you’re given real-time access to this data, it can offer your business many great advantages.


Stay Informed of Mentions


While using a media monitoring interface is an ideal way for tracking the information you physically release to the public about your business, its coverage doesn’t stop there. You can get alerted when your business’s name is mentioned in the media. This is perfect for staying informed of what others are saying about your business.


Learn What’s Working and What Isn’t


With traditional media strategies, you had to implement the strategy and wait for days, weeks, or even months to see how the public responded. Nowadays, thanks to media monitoring interfaces, you don’t have to. You can get instant feedback on any of the media strategies that you release. It’s much easier to develop more effective media strategies when you’re able to get real-time data on what worked well and what underperformed. With such a fast-paced world, it’s imperative to make your media strategies extremely effective to stay competitive with your competitors.


Mitigate Damaging Media


Unfortunately, not all media about your business will be great. There may be times when unfavorable information is posted about your company. When you’re receiving real-time feedback from your monitoring interface, you can be informed immediately about any negative press. This can allow you to control the damage by releasing your media strategy. Typically, the sooner you respond, the less damage public sentiment will have.


Have Tangible Data For Stakeholders


It’s much easier to showcase your success with different media strategies when you have tangible data to back it up. With real-time feedback from a media monitoring interface, you can capture that tangible data for each strategy. Stakeholders and even clients can easily see how your media strategies are beneficial and discover that your business is on top of handling any media issues.


Staying Afoot of Media Strategies


With the rate of digital advances in today’s society, many new media strategy trends are popping up. Staying informed of new strategies is a must to remain competitive in today’s marketplace. While there are a variety of new trends to know about, we’re just going to cover a few below.


Small Screens Are Imminent


One of the newest trends in technology advancement is smart devices with smaller screens. People want to be easily able to scroll through data in a convenient minute without having to pull out their smartphone, iPad, or other device. Advertising strategies will need to adjust as screens get smaller, like with smartwatches. Less text and more imagery will be a necessity to ensure optimal viewing.


Broadcast Television is Dwindling


One surefire strategy that most businesses have endeavored to use is advertising on streaming platforms. With television viewership being lower than it has been in the past, many businesses are pulling out of broadcast TV advertising and investing in other strategies. This has opened a door for many businesses who decide to stay or integrate new broadcast TV ads. With broadcast TV still making up the majority of the public’s viewing time, it only makes sense to invest in this marketing strategy.


In today’s fast-paced environment, businesses need more information than ever to stay competitive. Unfortunately, many just don’t have the time and resources to devote to watching and gathering information from media outlets. Fortunately, with media monitoring interfaces, businesses can now get real-time feedback about their media strategies without having to expend their resources.

Brittany Cotton is a writer who focuses on health, wellness, and a variety of other topics. In her free time, you can find her reading, trying new recipes, or playing with her dog.

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